Why is Social Performance Monitoring a need for best in class business?
Most organizations have come to understand Social Media for Business as a mere Facebook page setup, Twitter feeds, and a robust Linkedin page.
Think again, and think fast.
The real value of the social channels is the "curation" that their participants do, and if you are not part of what´s being curated, then you are left out. The biggest challenge for organizations is to actually have content that your customers will value, and deem worth mentioning.
You cannot afford to see every customer leave your business without complimenting you for the great service, quality, price, etc., that you provide to your customers in every visit.
You need to facilitate, and even reward your brand advocates so that they spread the word of your outstanding brand.
Solutions available for you include: Social Performance Monitoring that provide actionable insights, measure social ROI, and analyze the effectiveness of social activities.
Social media channels are here to stay, and as their adoption spreads; everyone is accomodating to understand the value they provide to all stakeholders.
It is not only monitoring, but also engagement. Our business value for your organization is based on our understanding of how more interconnected people become more intelligent about their interactions, relationships, decisions, works, and purchases and as a result, we see how the business environment is changing.